The Designer

Rymonda Davis is an entrepreneur and senior at the University of Houston pursuing a Bachelor of Arts in Media Studies and a minor in French. Rymonda decided to foray into fashion design after starting a business as an independent fashion consultant and recognizing the need for women to own versatile, yet fashion forward pieces that can easily transition into any wardrobe, as well as go from day to night in an instant. With the idea that all women should feel like royalty when they get dressed, Reign was born.

Rymonda prides herself on her trend forecasting skills and critical eye for design. Although a self taught designer, Rymonda is passionate about design and strives to own multiple fashion boutiques nationally and internationally. With a penchant for travel, Rymonda often studies other cultures as sources of design inspiration.

Upon graduation, Rymonda will continue to pursue fashion design by traveling to gain a global perspective, as well as continuing to learn at any opportunity available. Rymonda currently works as a stylist for the national jewelry company Purple Aura Jewels, and uses her experiences to expand her clientele and empower women by making them feel good about themselves.

Rymonda uses fashion design as not only a way to express herself, but as a way to reach out to women everywhere and inspire them to accept and love themselves for who they are.

Every woman is different; my ultimate goal is to give women value and negate the stereotypes often associated with being an empowered woman that loves the way she looks. I find no greater pleasure than that of feeling confident and secure, and I honestly believe that every woman– no matter what shape, size, color, or height– deserves that same feeling.”

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